CLIENT
Silent Focus

SERVICES
Brand Foundation
Brand Identity
Web Design

INDUSTRY
Wellness

LOCATION
Barcelona

Silence is the ultimate luxury in today’s fast-paced world.

Silent Focus is an exclusive brand specializing in corporate silence retreats that aim to empower individuals through the virtues of quietude, a harmonious bond with nature, and a diverse array of retreat activities. These experiences facilitate inner realignment, fostering personal well-being and improved work performance.

The journey with this project began with an insightful market analysis, guiding us towards a core brand concept:  “In our modern world, cherishing silence and tranquility is a luxury.” Building upon this fundamental idea, we meticulously constructed the brand’s platform. Drawing inspiration from the founder’s personal journey  and the key elements of the retreat experience, the approach was centered on establishing resonance with our target audience.

In shaping the visual identity, we opted for a muted palette of green hues, to evoke a profound sense of serenity and a connection with the natural world. The logo, crafted with manual strokes, echoes the organic textures of trees while subtly mirroring the form of an eye, symbolizing the brand’s unwavering commitment to concentration and mindfulness. These visual compositions mirror the brand’s core values of simplicity and tranquility.