CLIENT
Etuni

SERVICES
Brand Identity

INDUSTRY
Wellness

LOCATION
Miami

A Holistic Reawakening

This rebranding project reflects a commitment to providing premium, holistic massage therapy and aims to attract a diverse clientele, including both locals and tourists seeking a serene and rejuvenating experience.

The roots of the palm tree represent the deep therapeutic healing massages that address both superficial and deeper needs. The core of the palm tree represents the body, while the leaves represent the mind. These three aspects are crucial for the team. The circle on top signifies the holistic approach, bringing together all these elements. A brand symbol that represents an iconic element of Miami, visible from the studio: the palm tree.

We developed a cohesive and powerful color palette, creating a strong brand message after years of using varying hues. And also created three symmetrical illustrations representing the brand’s core values: holistic, organic, and nature. These illustrations are integral to the visual identity, reinforcing the brand commitment to these principles. This logo concept was part of the process but not the final selection.