CLIENT
Mokana Beauty
SERVICES
Brand Foundation
Brand Identity
INDUSTRY
Wellness & Beauty
LOCATION
United States
A skincare legacy
Mokana is a skincare brand inspired by the rich, natural rituals of Latin America — a culture where beauty has always been rooted in self-care, connection to the earth, and ancestral wisdom. Too often, these traditions are overlooked or forgotten in the global beauty conversation. The concept and brand were envisioned by Eliana Cardeno and brought to life in collaboration with us. The objective of this project was to create a brand that repositions Latin American rituals not as something niche or nostalgic, but as a powerful global reference for modern skincare and wellness.
The brand strategy and visual identity were built to reflect this purpose, bold, confident, and grounded in culture. Four custom illustrations were created to represent natural elements like waves, leaves, and flowers, forming a flexible system for patterns, backgrounds, and animated visuals. A vivid color palette brings the brand to life, drawing from fruits and botanicals native to the region, such as guayaba, lulo, papaya, and aloe. The result is a brand that feels alive, rooted, and unapologetically vibrant — a celebration of Latin American self-care, reimagined for today.
